THE GERMAN EXPANSION: A TALE OF TWO DECADES

The German Expansion: A Tale of Two Decades

Walmart first ventured into the German market in the late 1980s, eager to replicate its dominance seen in the United States. The supermarket chain opened a series of stores, aiming to seize market share. However, early years were marked by challenges. The public in Germany proved resistant to Walmart's strategy, which differed significantly from e

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